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Why serifs are quietly taking over SaaS homepages again
After a decade of sans-serif dominance, serif typefaces have crept back into the headlines of fast-growing software companies. Tracking 200 homepages over 3 years shows the shift.
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Florida’s roofing market has a 4-year cliff nobody’s talking about
A quirk in how insurance carriers treat aging roofs is reshaping the residential roofing industry — and the data isn’t on most homeowners’ radar.
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What 12 months of AI search citations reveal about who chatbots actually trust
Tracking which sources ChatGPT, Claude, and Perplexity cite over a year of queries surfaces a pattern almost nobody is optimizing for.
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